Scores

Significance scores (manual importance) and activity scores (automatic relationship health).

Two scoring systems

Cardmunk provides two complementary ways to measure how important a contact is to you:

Significance

You set it manually. A 1–10 rating of how important this person is to you. Think of it as a priority ranking.

Activity

Computed automatically. A 0–100 score reflecting how actively you communicate with this person, based on interaction history.

Significance scores

Significance is your personal importance rating for a contact, on a scale of 1 to 10. It’s entirely manual — you decide what each number means to you.

1

Open any contact's Overview tab

The significance score appears as a slider on the contact detail page.
2

Set your rating (1–10)

Drag the slider or click to set a score. Contacts with no score are unrated.

Using significance

  • Sort contacts by significance to see your most important people first
  • Star indicators appear on the contacts list for rated contacts
  • Dashboard highlights contacts with high significance but low activity (people you care about but haven’t talked to recently)

Activity scores

Activity scores measure how “alive” a relationship is, based on your interaction history. They are computed automatically using a time-decay model.

How it works

Interaction weights

Not all interactions are equal. A face-to-face meeting (5.0×) counts more than a quick chat message (1.0×). Calls and video calls fall in between (3.0×).

Time decay

Recent interactions count more. Scores decay with a 90-day half-life — an interaction from 90 days ago is worth half as much as one from today.

Diminishing returns

Rapid-fire chat messages within a 30-minute window score at a reduced rate, so a burst of Slack messages doesn’t inflate the score artificially.

Default interaction weights

Meeting
5.0×
Call / Video
3.0×
Email
1.5×
Message
1.0×

Tip

You can customize the half-life, chat window, and interaction weights from your account settings. This lets you tune the scoring to match your communication style.

Using scores together

The real power comes from combining both scores. The dashboard highlights contacts where there’s a mismatch:

High significance, low activity

Someone you rated as very important but haven’t interacted with recently. A gentle nudge to reach out.

High activity, no significance

Someone you interact with frequently but haven’t rated yet. Consider setting their significance score.